Hand-crafted · Small batch

Hand-crafted
fishing lures.

Artisan made and calibrated to the highest standards. No automation, no production lines, everything is done by hand.

Every lure is equipped with a magnetic cast assist system, shifting weight to the tail on the cast for noticeably longer distance than most store-bought stickbaits.
The collection

Built to be thrown, not shelved.

Made on order

All lures are hand made to your order, therefore a small lead time will apply. That's what makes each one uniquely yours: your colour, fresh, tested before it ships. Quality lures are worth the short wait.

Slash handmade fishing lure
Sinking Minnow — 100mm

Slash

A hard-swimming sinker built to punch into a headwind and hold depth in current.

Length100mm
Weight2.8oz
Hooks2 x 4/0
Colour:
R415
Solo 160 handmade fishing lure
Floating / Sub-surface — 160mm

Solo 160

The biggest bait in the lineup with exceptional life-like action. Use a slow sweep-and-pause retrieve for tail-slapping, darting action, or unleash a life-like fleeing action just below the surface on a constant retrieve.

Length160mm
Weight3oz
Hooks7/0 tail, 5/0 belly
Colour:
R525
Wingman handmade fishing lure
Sinking Minnow — 100mm

Wingman

A lighter minnow with a natural side-to-side wiggle resembling a fleeing bait fish.

Length100mm
Weight1.8oz
Hooks2 x 2/0
Colour:
R325
Salt Dog handmade fishing lure
Sinking Minnow — 140mm

Salt Dog

A long, slim profile that delivers a side-to-side wiggle with a flashing roll, designed for medium to slow retrieval.

Length140mm
Weight2oz
Hooks2 x 3/0
Colour:
R415
Baby Cubera handmade fishing lure
Sinking — 100mm

Baby Cubera

Short, heavy, and built to get down fast around structure where the big ones hide.

Length100mm
Weight3.2oz
Hooks2 x 5/0
Colour:
R465
Solo 90 handmade fishing lure
Sinking Minnow — 90mm

Solo 90

A well-balanced all-rounder built for long-distance casting and realistic swimming action — ideal for casting off-shore and from the beach.

Length90mm
Weight1.7oz
Hooks2 x 3/0
Colour:
R325
Yetu Legacy handmade fishing lure
Sinking — 130mm

Yetu Legacy

A mid-length bait with a heavier build for fishing deeper water and stronger current.

Length130mm
Weight3.2oz
Hooks2 x 5/0
Colour:
R415
Haymaker handmade fishing lure
Sinking Minnow — 105mm

Haymaker

A unique design that can be fished high in the water column, with occasional surfacing to simulate an injured bait fish.

Length105mm
Weight1.8oz
Hooks2 x 3/0
Colour:
R325
Tank 110 handmade fishing lure
Sinking — 110mm

Tank 110

Built heavy to stay down in strong currents.

Length110mm
Weight3.5oz
Hooks5/0 belly, 4/0 tail
Colour:
R415
Tank 90 handmade fishing lure
Sinking — 90mm

Tank 90

The smaller Tank — same rugged build, sized down for lighter tackle and smaller hands.

Length90mm
Weight2.5oz
Hooks5/0 belly, 4/0 tail
Colour:
R365
From the water

Fish caught on Salt River lures.

Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
How to order

Ready to tie one on?

Pick your colour under the lure you want and add it to your basket — a WhatsApp message goes straight to Elmar, and he'll send you an invoice.

WhatsApp Elmar — +27 82 493 4302
Every "Order on WhatsApp" button above pre-fills the lure name so orders are quick to confirm.